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#57: Cash in the Cyber Sheets - SPF Management – Common Pitfalls & How to Fix Them

Season #1

If your marketing emails keep ghosting your prospects, it might not be a CRM problem, it could be your SPF record playing games.

In this episode of Cash in the Cyber Sheet, we're diving into the murky waters of Sender Policy Framework (SPF) records. Whether you're an IT lead, a business owner, or just someone who’s tired of your emails landing in spam folders, this episode is your go-to guide for understanding the most common SPF issues and how to fix them like a pro.

🔍 What You'll Learn:

  • What SPF is and why it's critical for email deliverability

  • The most frequent SPF mistakes we see (spoiler: “Too many DNS lookups” is a fan favorite)

  • How your SPF interacts with other email records like DKIM and DMARC

  • Practical steps to validate and fix broken or misconfigured SPF setups

🚨 Common Issues We Cover:

  • Multiple SPF records (and why that breaks things fast)

  • Incorrect use of “include”

  • Exceeding the 10 DNS lookup limit (yes, this exists—and it matters)

  • Legacy setups no longer aligned with current sending sources

SPF is often “set and forget” until you find yourself in email purgatory. Even worse, an improperly configured SPF can leave your domain vulnerable to spoofing, which may cause you to lose more than just marketing traction. From client horror stories to real-world audits, we cover the nitty-gritty without the technical fluff.

 

🧠 Want to go deeper?

Read our related blog posts:

 

🔧 Want to test your SPF right now?

If your email visibility matters (and let’s be honest, it does), this episode is not optional. Click play, fix your SPF, and finally escape the spam folder once and for all.